Many of you are probably already members of Facebook, the ever-growing, very popular social media site. By “member,” I mean that you have a personal profile. Millions of people do.

But how many know that businesses can create Facebook pages, which are called fan pages? The main difference is that a profile is personal and, therefore, linked to an individual person, while a fan page is linked to a business or organization. Another major difference is that profiles can only be entirely viewed by people that you “friend,” while fan pages are completely open to anyone on the web.

Why create a fan page for your business or organization? Fan pages are a great way for a business to get online exposure, keep in touch with clients, reach prospects, establish credibility, offer specials, etc. In other words, to develop the KLT (Know, Like & Trust) factor that is so important in doing business today. Fan pages can also increase your search engine optimization (SEO) online and drive traffic to your website or blog.

I created a Facebook fan page for my business, LM Organizing Solutions, LLC. You can visit my fan page at www.facebook.com/
LMOrganizingSolutions
. I plan to offer organizing tips, advice, inspiration and motivation! I also plan to “reward” my fans by offering special deals that only they are privy to, such as audio recordings available to fans only, discounts on products and services, periodic giveaways, etc. In addition, I plan to “use” my fans wisely by asking them pointed questions about their favorite organizing products, as well as their ideas for future blog posts, teleclasses, and article topics. It will be a wonderful, two-way relationship! Best yet, we can stay in touch on a daily basis and it is totally interactive!

So head on over to Facebook, check out the LMOS Fan Page, and click on the box on top that says “Become a Fan.” I promise you will be pleased you did so!

Copyright © 2009 Lisa Montanaro of LM Organizing Solutions, LLC.

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You can, as long as you use this complete statement:

Copyright 2009. Lisa Montanaro is a Productivity Consultant, Success Coach, Business Strategist, Speaker and Author who helps people live successful and passionate lives, and operate productive and profitable businesses. Lisa publishes the monthly “DECIDE® to be Organized” e-zine for success-minded individuals, and “Next Level Business Success” e-zine for entrepreneurs. Subscribe today at www.LMOrganizingSolutions.com. Lisa is the author of The Ultimate Life Organizer: An Interactive Guide to a Simpler, Less Stressful & More Organized Life, published by Peter Pauper Press. Lisa also publishes the DECIDE® to be Organized blog at www.DecideToBeOrganized.com. Through her work, Lisa helps people deal with the issues that block personal and professional change and growth. To explore how Lisa can help take your business to the next level, contact Lisa at (845) 988-0183 or by e-mail at .

Yesterday, I presented “Social Media 101” at the Orange County Chamber of Commerce in Orange County, NY. This was the first of 3 workshops in a series hosted by the Small Business Committee and the Young Professionals (YP) Council. I was ably assisted by my Co-Chair, Scott Wohl, of the YP Council, and will be joined by many other successful social media Chamber members for the next 2 workshops.

The idea behind these social media workshops is that anybody can do social media. Yes, anybody. Age, type of business, level of technology, etc. all shouldn’t matter. In this first workshop, we targeted total newbies that have not participated in social media to date. In fact, we asked them to bring their laptops so that they could create profiles on LinkedIn, Facebook, and Twitter at the workshop. It was great to see such fresh-faced newbies lose their social media virginity! We were sold out so expect 40 new Chamber members to show up on social media sites.

The second workshop will take place on Thursday, May 6 from 8:00-10:30 a.m. It is geared towards beginner to intermediate social media users and will cover Promoting and Protecting Your Online Presence. This workshop will consist of a panel of local social media users with me serving as the moderator. The last workshop will take place on Thursday, May 20 from 8:00-10:30 a.m. and will cover advanced tips and tricks for social media.

All workshops are open to Orange County Chamber members only, and there is only room for 40 people with laptops. If you are a Chamber member and are interested in attending one of the last 2 workshops, visit the Chamber site to register.

Hope to see you there! And if you are not a Chamber member, it doesn’t mean you can’t jump on the bandwagon. Join the coneversation! I look forward to connecting with you on social media networks.

Many of you are probably already members of Facebook, the ever-growing, very popular social media site. By “member,” I mean that you have a personal profile. Millions of people do.

But how many know that businesses can create Facebook pages, which are called fan pages? The main difference is that a profile is personal and, therefore, linked to an individual person, while a fan page is linked to a business or organization. Another major difference is that profiles can only be entirely viewed by people that you “friend,” while fan pages are completely open to anyone on the web.

Why create a fan page for your business or organization? Fan pages are a great way for a business to get online exposure, keep in touch with clients, reach prospects, establish credibility, offer specials, etc. In other words, to develop the KLT (Know, Like & Trust) factor that is so important in doing business today. Fan pages can also increase your search engine optimization (SEO) online and drive traffic to your website or blog.

I created a Facebook fan page for my business, LM Organizing Solutions, LLC. You can visit my fan page at http://www.facebook.com/LMOrganizingSolutions. I plan to offer organizing tips, advice, inspiration and motivation! I also plan to “reward” my fans by offering special deals that only they are privy to, such as audio recordings available to fans only, discounts on products and services, periodic giveaways, etc. In addition, I plan to “use” my fans wisely by asking them pointed questions about their favorite organizing products, as well as their ideas for future blog posts, teleclasses, and article topics. It will be a wonderful, two-way relationship! Best yet, we can stay in touch on a daily basis and it is totally interactive!

So head on over to Facebook, check out the LMOS Fan Page, and click on the box on top that says “Become a Fan.” I promise you will be pleased you did so!