I had the pleasure of being a guest expert on Fox 40 News Morning Show in Sacramento on August 15, 2016 to discuss the power of personal and professional branding.

I was interviewed by Mae Fesai about what makes up your personal brand and what this means for your career and any future job searches or business marketing. We also discussed how big of a role social media and your online presence plays in defining your personal and professional brand, and that you have a responsibility today to mold, protect and promote your overall brand.

Watch the segment below:

Yesterday, I presented “Social Media 101” at the Orange County Chamber of Commerce in Orange County, NY. This was the first of 3 workshops in a series hosted by the Small Business Committee and the Young Professionals (YP) Council. I was ably assisted by my Co-Chair, Scott Wohl, of the YP Council, and will be joined by many other successful social media Chamber members for the next 2 workshops.

The idea behind these social media workshops is that anybody can do social media. Yes, anybody. Age, type of business, level of technology, etc. all shouldn’t matter. In this first workshop, we targeted total newbies that have not participated in social media to date. In fact, we asked them to bring their laptops so that they could create profiles on LinkedIn, Facebook, and Twitter at the workshop. It was great to see such fresh-faced newbies lose their social media virginity! We were sold out so expect 40 new Chamber members to show up on social media sites.

The second workshop will take place on Thursday, May 6 from 8:00-10:30 a.m. It is geared towards beginner to intermediate social media users and will cover Promoting and Protecting Your Online Presence. This workshop will consist of a panel of local social media users with me serving as the moderator. The last workshop will take place on Thursday, May 20 from 8:00-10:30 a.m. and will cover advanced tips and tricks for social media.

All workshops are open to Orange County Chamber members only, and there is only room for 40 people with laptops. If you are a Chamber member and are interested in attending one of the last 2 workshops, visit the Chamber site to register.

Hope to see you there! And if you are not a Chamber member, it doesn’t mean you can’t jump on the bandwagon. Join the coneversation! I look forward to connecting with you on social media networks.