I recently had the pleasure of conducting a teleclass on creating multiple streams of income for a service-based business. The participants were made up of several different types of entrepreneurs who all had one thing in common — the awareness that having multiple streams of income is a sound business decision.

Many of my business coaching clients, whether they are professional organizers, redesigners, home stagers, coaches, or any other type of entrepreneur, know how important it is to have multiple streams of income in their business. But knowing that something is a smart business move and actually doing it are two different things! I try to help my clients m ove from “knowing” to “doing” by assisting them with taking action. So, grab your business umbrella because it’s raining streams of income!

Why Create and Offer Multiple Streams of Income?
Before you can take action, it is often extremely useful to figure out the “why” behind the actions. Creating and offering multiple streams of income for a service-based business helps you build a business with less work by taking your core business expertise and delivering it in multiple ways. You do the work once, repurpose it, and then keep using it and benefiting from it. This is often referred to as “leveraging” your content and expertise. Consider ways that you can move from delivering your content from 1 to 1, to 1 to many. Also, by offering options at several price points, you are able to reach a wider audience and assist more people.

What Kinds of Multiple Streams of Income Can You Offer?
Think of your business as an umbrella that has divisions underneath it. There are multiple ways to package your information, content and expertise. Think broadly! You can offer different types of services, products, and programs.

Your services can be delivered on site and in person, or via telephone or Skype. You can offer services to just one client at a time, or groups of individuals. You can price your services by project or by package. The sky is the limit. With the invention of newer and better technology tools, service offerings will continue to expand.

For products, listen to your prospects and clients. What do people keep asking you for? What could you create and offer that would solve some of your client’s problems, while allowing you to have a product that provides passive income? There are audio and video programs (CDs, MP3s, video, etc.), and print materials of all kind (e-books, tips booklets, White Papers, special reports, books, etc.). Think of what your clients and prospects need, and then provide them with the content in numerous ways. This is especially important if your clients are do-it-yourself kind of people and want to access your expertise on their own time.

For programs, use your imagination! There are teleclasses, webinars, group coaching programs, mastermind groups, boot camps, retreats, mentoring programs, training and certification programs, and membership continuity programs. The list is endless and grows every day as clever entrepreneurs come up with new ways to package their content and expertise.

What if I am Not Ready to Create Multiple Streams of Income?
Even if you are not ready to create your own multiple streams of income, you can become an affiliate of other business owners’ programs, services and products. This allows you to provide a wide range of offers to your prospects and clients, and receive passive income for introducing them to fantastic offers that you believe are in their best interest. It is a win-win for all involved: you, the business that you are an affiliate for, and your client.

How Can I Take Multiple Streams of Income a Step Further?
If you want to take it a step further, you can create your own affiliate program once you have several streams of income. Don’t be close minded and think, “But then I have to pay my affiliates a portion of my income.” Yes, you do, but they deserve it as they brought you the sale in the first place! Take it from someone that has an affiliate program – I love nothing more than knowing I have “sales representatives” out there letting their clients know about my great services, products and programs. I smile every time I pay out an affiliate commission!

Coaching Challenge: Look at your business a s an umbrella and figure out what natural streams of income fall under it. Choose one income stream this summer and create a service, product, or program that you can offer to your clients in order to leverage your content, and provide them with another way to access your expertise!

Copyright © 2011 Lisa Montanaro of LM Organizing Solutions, LLC.

Want to Use This Article in Your E-zine or Website?

You can, as long as you use this complete statement:

Copyright 2011. Lisa Montanaro is a Productivity Consultant, Success Coach, Business Strategist, Speaker and Author who helps people live successful and passionate lives, and operate productive and profitable businesses. Lisa publishes the monthly “DECIDE® to be Organized” e-zine for success-minded individuals, and “Next Level Business Success” e-zine for entrepreneurs. Subscribe today at www.LMOrganizingSolutions.com. Lisa is the author of The Ultimate Life Organizer: An Interactive Guide to a Simpler, Less Stressful & More Organized Life, published by Peter Pauper Press. Lisa also publishes the DECIDE® to be Organized blog at www.DecideToBeOrganized.com. Through her work, Lisa helps people deal with the issues that block personal and professional change and growth. To explore how Lisa can help take your business to the next level, contact Lisa at (845) 988-0183 or by e-mail at .

In this “new economy,” many business owners are stressing about securing enough business to make a profit. In the extreme, this often leads to saying yes to any and all prospects, projects and types of work. Unfortunately, this may not be the best business strategy! Indeed, saying no to business is sometimes the smartest thing to do. Not convinced? Let me demonstrate.

Prospect is not a good “fit” – Let’s face it, not all clients are the right “fit” for you and your business. In some instances, there is even a such thing, dare I say, as a bad client. If your antenna goes up during the initial meeting, phone call or consultation alerting you to the fact that this client will not respect you, tests your boundaries, needs more assistance than you can provide, or in any other meaningful way is just not a good fit, listen to that instinct and say no! There are ways to turn away business that are polite, tactful, useful, and firm, and sometimes we just have to learn when it is right to say no to a prospect or client. Turning away business can be a painful process for those unfamiliar with the concept, but it can save you and your business in the long run.

Saying yes to every prospect may unfortunately mean saying no to your Ideal Client – Every business has a Target Market and within that market lies the Ideal Client. You know who they are — the people or organizations that really need your assistance, are fully ready for the transformative services or products that you provide, respect and value you and your business, and can afford to make the investment to work with you. They are the ones that you keep in mind when developing programs and products to ensure they fit your client base. We all know there is only so much time and energy to work with clients. Any time you take on a new client, there is a loss of potential opportunities elsewhere that could slip by because you are too busy. That is referred to as Opportunity Cost — the cost of opportunities that you will miss by taking on each client. Therefore, be very clear when you say yes that the prospect fits into your Ideal Client profile (or at least gets close to it!). If not, you may actually be saying no to your Ideal Client when he/she comes knocking.

Quantity of work may make quality suffer – If you say yes to every prospect, project and type of work, you may wind up spreading yourself too thin, causing the quality of your work to suffer. In an effort to overcome the economic downturn and make more money, many business owners are saying yes, yes, yes. This can lead to burn out, decrease in quality of work, and damage to your overall business reputation. Resist the urge to say yes to all work, unless you have the infrastructure in place to handle it.

Focus on Value and Results – The best business owners realize that what they are truly selling is value and results. When you view yourself in this light and not as merely providing products or services, you very quickly realize that you need to say yes only to the clients that you can bring your best value and results to. You also set yourself apart from the “competition” because value and results are not easily measurable, the way tangible products and services are. The value is in the client’s mind and will almost always far outweigh the price they paid.

Saying no to work may seem like an ill-advised business strategy, but in the long run, you will come to see that it is a meaningful and profitable way of doing business. You leave yourself open for the Ideal Clients that you should be serving, and you don’t drain yourself and the business by trying to serve everyone. Resist the urge to be all things to all people, and focus on what you do best for the target market that wants, needs and can afford it. Saying no will be difficult as you turn away the ill-matched prospect with money to burn and a desire to buy, but the flip side is saying yes and then resenting it for not being true to yourself and the business that you have created.

Join Me For the Third Teleclass in the Series:
Bold Business Moves: Moving Your Business in the Right Direction

team

This Teleclass will be on Tuesday, June 28th titled: Don’t Go It Alone: It Takes a Village to Run a Successful Business ~ Building Your “Team”

Are you a solopreneur and often find it lonely? Maybe you are a small business owner with employees or subcontractors, but find yourself wanting to brainstorm with those outside your business? You can! Imagine a group of people that are available to bounce business ideas off of, help you make pivotal business decisions, and serve as a sounding board. Set your business up for success by enlisting the help of others. Options are plentiful, from using virtual assistants, independent contractors, and employees, to brainstorming with business colleagues, setting up a formal Board of Advisors, participating in a Mastermind group, or hiring a business coach.

Studies show that business owners achieve success more frequently when they set up accountability programs. Identify different ways to partner with others to improve your business by engaging in competition, and learn the differences between various types of accountability tools. Determine which accountability tools are the best match for your business, and how to implement them. Hear about what other like-minded entrepreneurs are doing. Walk away with a plan to enlist the help of others in your business in a way that makes the most sense for your business model, stage, and needs. Get ready to create your village!

Date: Tuesday, June 28th
Time: 7:30-9:00 pm EST
Can’t make the live call? No problem! All teleclasses will be recorded & available on MP3.
Location: From the comfort of your home or office

Investment:

  • IRIS members: $35
  • Non-IRIS members: $39

Register Online here.

Who Should Participate:
IRIS & NAPO members, professional organizers, interior designers/redesigners, home stagers, coaches, consultants, entrepreneurs, etc.

Do you want to brainstorm with like-minded business owners, while learning from a business coach, lawyer and trainer of entrepreneurs? This series is a cost-effective way to get quality business advice at a fraction of the cost of one-on-one coaching/consulting. Come join us for a teleclass series that promises to deliver great results!

testimonial
About the Presenter:
Lisa Montanaro is an inaugural Certified Professional Organizer, Business & Life Coach, Motivational Speaker, and Author. Lisa founded LM Organizing Solutions, LLC in 2002, and since then, has helped thousands of people and organizations live better lives and operate better businesses. A sought-after business expert due to her background as an attorney, mediator, and trainer of entrepreneurs, Lisa offers business coaching to professional organizers, and other entrepreneurs and small business owners. Part consultant, part coach — Lisa gives expert advice, while also guiding clients to the answers they seek. Lisa presents at national conferences, has been interviewed by television and radio hosts, is a frequent guest expert for national teleclasses and webinars, and has been widely published on the web and in print. <

Unsure if you are getting the most out of your business?

Unclear as to whether your business is going in the right direction?

Feeling like you could use a business plan revamp?

Then get ready to take your business to the Next Level!

Join us for a Half-Day Live Workshop in Denver, Colorado

Next Level Business Success: Ready, Set, Go!

Presented by Lisa Montanaro
Certified Professional Organizer®, Business & Life Coach,
Motivational Speaker, Author

Your investment includes:

  • A half day of education, interaction, and networking
  • Workshop handouts, including a customizable Action Plan that will help you implement what you learn
  • A resource guide filled with business/legal/entrepreneur articles written by Lisa
  • Subscription to the Next Level Business Success ezine
  • A follow-up group coaching call within 60 days of workshop completion
  • 30 minute laser coaching session with Lisa to be used within 6 months of workshop
  • Unlimited email access to Lisa after the workshop ends
  • Certificate of Attendance for continuing education credit

Bonus: Networking lunch served from 12:00-1:00 pm after workshop (exclusively for those that register for full day program, which includes Branch Out workshop from 1:00-4:30 p.m.)

Topics Covered: The workshop will help you create a plan designed to implement business growth by focusing on three phases: Ready (assess), Set (strategize and plan), Go (take action). We will examine where your business is now, where you want to take it, and how you will get it there. This interactive, entertaining, and intensive workshop will cover a wide range of topics, including:

  • Assess the strengths and weaknesses of your business
  • Active business planning strategies
  • Best practices for business owners
  • Marketing/Unique Selling Proposition
  • Ideal Client/Target Market
  • Business models
  • Business Systems/Operations Manual
  • Create a strategic plan for growing operations
  • Start preparing for your exit strategy
  • Delegating and outsourcing
  • Hiring employees or subcontractors
  • Creating multiple streams of income/leverage your content
  • Establishing a Board of Advisors
  • Accountability checks/tools
  • Focusing on your unique areas of brilliance within your business
  • Learn how to work on your business, not just in it
  • Hear valuable lessons learned based on the presenter’s years of experience as a successful business owner

Who Should Attend: Are you a solopreneur and often find it lonely? Maybe you are you a small business owner with employees or subcontractors, but find yourself wanting to brainstorm with like-minded business owners, while learning from a business coach, lawyer and trainer of entrepreneurs? Perhaps you are at a pivotal point in your business, and need to make some tough decisions.

Regardless of the level your business is ready to move to, this workshop will help you get there. If you are in the beginning stages of business, this workshop will help you start off on the right foot. If you are in business for years, this workshop will help you figure out what’s next and give you a customizable Action Plan to get there.

You will leave the workshop motivated and prepared to act. If you’ve never seen Lisa in action, come join us for a workshop that promises to deliver great results!

Rave Reviews from Past Attendees of Lisa’s Workshops:

“You are very well-spoken and a wonderful presenter. You did a great job providing so much relevant content and without giving us that feeling of info-overload.”

“I went to your workshop at the NAPO Conference and just wanted to tell you how impressed I was. You are such a knowledgeable and good speaker. I have already implemented so many of your suggestions. Yours was the only CD I purchased from conference. I am sure your session will benefit me for years to come.”

“The level of energy and enthusiasm you bring into the training environment is truly admirable and your organizational skills certainly show proof of the amount of effort and thought you place in preparing for your workshops.”

“Your workshop at the NAPO National Conference was alone worth my entire investment (registration, hotel, transportation, food, etc.). Thank you so much!”

About the Presenter:
Lisa Montanaro is an inaugural Certified Professional Organizer, Business & Life Coach, Motivational Speaker, and Author. Lisa founded LM Organizing Solutions, LLC in 2002, and has helped thousands of people and organizations live better lives and operate better businesses. A sought-after business expert due to her background as an attorney, mediator, and trainer of entrepreneurs, Lisa offers business coaching to professional organizers, and other entrepreneurs and small business owners. Part consultant, part coach — Lisa gives expert advice, while also guiding clients to the answers they seek. Lisa presents at national conferences, has been interviewed by television and radio hosts, is a frequent guest expert for national teleclasses and webinars, and has been widely published on the web and in print.

Lisa Montanaro and Sandy Dixon, both nationally recognized experts in their fields, are joining forces to bring a power-packed series of business growth workshops to beautiful Denver, Colorado on June 17th and 18th*.

Their combined energy, enthusiasm and expertise will make this one-of-a-kind learning experience a memorable one and will help attendees learn how to maximize and monetize their business.

Regardless of whether you are new to the business or have years of experience, these workshops will help you focus on what’s really important and will teach you how to systemize, market and promote yourself and your services in a way that gets noticed AND gets you booked!

The back-to-back workshop format allows attendees to choose one or all of the following classes:

June 17th from 8:30 am – 5 pm: Mastering Your Presentation Skills, presented by Sandy Dixon. See the course details here.

June 18th from 8:30 am -12 noon: NEXT LEVEL Business Success: Ready, Set, Go!, presented by Lisa Montanaro. See the course details here.

June 18th from 1 – 4:30 pm: BRANCH OUT: Become a Professional Organizer or Add Organizing Services to Your Business Mix, presented by Lisa Montanaro. See the course details here.

June 20-22nd from 8:30 am – 5 pm: 3 Day Home Staging Certification Class , presented by Sandy Dixon. See the course details here.

Location for all workshops: Homewood Suites by Hilton, Littleton, Colorado (special room rate of only $79 for attendees)

Click here to see the pricing and course descriptions for each workshop.

Who Should Attend:
Are you a solopreneur and often find it lonely? Maybe you are you a small business owner with employees or subcontractors, but find yourself wanting to brainstorm with like-minded business owners, while learning from a business coach, lawyer and trainer of entrepreneurs? Perhaps you are at a pivotal point in your business, and need to make some tough decisions.

Regardless of the level your business is ready to move to, this workshop will help you get there. If you are in the beginning stages of business, this workshop will help you start off on the right foot. If you are in business for years, this workshop will help you figure out what’s next and give you a customizable Action Plan to get there.

You will leave the workshop motivated and prepared to act. If you’ve never seen Lisa or Sandy in action, come join us for workshops that promise to deliver great results!

About the Presenter:
Lisa Montanaro is an inaugural Certified Professional Organizer, Business & Life Coach, Motivational Speaker, and Author. Lisa founded LM Organizing Solutions, LLC in 2002, and has helped thousands of people and organizations live better lives and operate better businesses. A sought-after business expert due to her background as an attorney, mediator, and trainer of entrepreneurs, Lisa offers business coaching to professional organizers, designers, redesigners, stagers, and other entrepreneurs and small business owners. Part consultant, part coach — Lisa gives expert advice, while also guiding clients to the answers they seek. Lisa presents at national conferences, has been interviewed by television and radio hosts, is a frequent guest expert for national teleclasses and webinars (including NAPO and IRIS annual and regional conferences), and has been widely published on the web and in print.

Unsure if you are getting the most out of your business?
Unclear as to whether your business is going in the right direction?
Feeling like you could use a business plan revamp?

Then get ready to make some Bold Business Moves!
Join us for a Teleclass Series

Bold Business Moves: Moving Your Business in the Right Direction

Presented by Lisa Montanaro
Certified Professional Organizer®, Business & Life Coach,
Motivational Speaker, Author

Dates: Tuesday evenings – May 31st, June 14th and June 28th
Time: 7:30-9:00 pm EST

  • Designed as a series, but able to be taken individually too, each teleclass is 90 minutes in length.
  • Can’t make the live calls? No problem! All teleclasses will be recorded & available by on MP3.

Location: From the comfort of your home or office
Investment:

  • IRIS members: $35 for each, or $89 for the 3-part series
  • Non-IRIS members: $39 for each, or $99 for the 3-part series

Register Online for all sessions here (or follow the links below to register for individual teleclasses).

Teleclass 1 – May 31st: Blueprint Your Business: Create Business Systems & An Operations Manual
blueprint businessBusiness Systems help a business to run without you if you become ill, take a vacation or go to a business conference. They provide the infrastructure that needs to be in place to effectively delegate without taking up too much of your precious time as the business owner. Business systems make it easier to hire and train an employee or retain an independent contractor, delegate to an assistant, to yourself, or to the business itself. Business Systems and Operations Manuals will not only help you run your business more effectively, but will help you start preparing for your exit strategy. This teleclass will guide you in creating an Operations Manual and cover what it should include.
Register for the May 31st session here.

Teleclass 2 – June 14th: Branch Out & Mix it Up: Creating Multiple Streams of Income
You are a solopreneur or small business owner, and you wish you could make more money, but you can’t be in more than one place at one time or clone yourself. What to do? Create multiple streams of income! Multiple streams of income help to build a business with less work by offering multiple ways for clients to access you, your company, and your services/offerings. Learn how to leverage and re-purpose your content, expand your delivery methods, offer options at multiple price points, and give clients a menu or suite of services.
Register for the June 14th session here.

Teleclass 3 – June 28th: Don’t Go It Alone: It Takes a Village to Run a Successful Business ~ Building Your “Team”
Are you a solopreneur and often find it lonely? Maybe you are you a small business owner with employees or subcontractors, but find yourself wanting to brainstorm with those outside your business? You can! Imagine a group of people that are available to bounce business ideas off of, help you make pivotal business decisions, and serve as a sounding board. Set your business up for success by enlisting the help of others. Options are plentiful, from using virtual assistants, independent contractors, and employees, to brainstorming with business colleagues, setting up a formal Board of Advisors, participating in a Mastermind group, or hiring a business coach. Studies show that business owners achieve success more frequently when they set up accountability programs. Identify different ways to partner with others to improve your business by engaging in coopetition, and learn the differences between various types of accountability tools. Determine which accountability tools are the best match for your business, and how to implement them. Hear about what other like-minded entrepreneurs are doing. Walk away with a plan to enlist the help of others in your business in a way that makes the most sense for your business model, stage, and needs. Get ready to create your village!
Register for the June 28th session here.

Who Should Participate:
IRIS & NAPO members, professional organizers, interior designers/redesigners, home stagers, coaches, consultants, entrepreneurs, etc.
Do you want to brainstorm with like-minded business owners, while learning from a business coach, lawyer and trainer of entrepreneurs? This series is a cost-effective way to get quality business advice at a fraction of the cost of one-on-one coaching/consulting. Come join us for a teleclass series that promises to deliver great results!

Rave Reviews from Past Attendees of Lisa’s Teleclasses or Workshops:

  • “She’s bright and shiny on a dreary day, she sings, she dances, she’s a Professional Organizer, oh and did I mention she’s an attorney too? She’s Lisa Montanaro, and she was one of our favorite teleclass guest experts last year. Lisa can answer all those pressing questions you have been afraid to ask or didn’t know where to turn to for the answers. What I really like about her is her approachability. Speaking to a business coach and attorney can be a little intimidating, but Lisa knows how to answer the tough questions while making sure you truly understand the answers.”
  • “You are very well-spoken and a wonderful presenter. You did a great job providing so much relevant content and without giving us that feeling of info-overload.”
  • “I went to your workshop at the NAPO Conference and just wanted to tell you how impressed I was. You are such a knowledgeable and good speaker. I have already implemented so many of your suggestions. Yours was the only CD I purchased from conference. I am sure your session will benefit me for years to come.”
  • “The level of energy and enthusiasm you bring into the training environment is truly admirable and your organizational skills certainly show proof of the amount of effort and thought you place in preparing for your workshops.”
  • “Your workshop at the NAPO National Conference was alone worth my entire investment (registration, hotel, transportation, food, etc.). Thank you so much!”

About the Presenter:
Lisa Montanaro is an inaugural Certified Professional Organizer, Business & Life Coach, Motivational Speaker, and Author. Lisa founded LM Organizing Solutions, LLC in 2002, and since then, has helped thousands of people and organizations live better lives and operate better businesses. A sought-after business expert due to her background as an attorney, mediator, and trainer of entrepreneurs, Lisa offers business coaching to professional organizers, and other entrepreneurs and small business owners. Part consultant, part coach — Lisa gives expert advice, while also guiding clients to the answers they seek. Lisa presents at national conferences, has been interviewed by television and radio hosts, is a frequent guest expert for national teleclasses and webinars, and has been widely published on the web and in print.

Stephanie Calahan’s at it again! She’s gathered advice from colleagues regarding boosting morale and staying motivated. We know that people that are motivated, are more productive… so take a look at the article Best Ways to Boost Morale or Motivation – Make Sure to Add Yours!

I bet several of these tips will inspire you. Mine is #38 – Tap Into the Passion. Take a look.

My colleagues over at Red Bench, who always offer great programs, are offering a teleclass titled Secrets for Asking Effective Questions on Monday, February 28th at 2 PM EST.

Are you wondering if you’re asking your clients the right questions? The success of our clients and our business is fully dependent upon asking the right question at the right time.

Join Angela Ploetz as she interviews communication expert Byron van Arnsdale of ConferenceCallTraining.com about mastering the secrets for asking effective questions. Since Byron is a master communicator, he has requested that we all engage and interact during this call. In the spirit of A Red Bench’s meaning “conversations that matter” everyone will be invited to participate by asking questions and joining the conversation.

On this call you will learn:

  • Five strategies for asking effective questions.
  • How to increase client’s ability to take action through the use of questions.
  • Ways to eliminate the three common mistakes people make when asking questions.

This call will be fun, highly interactive, and you will walk away with valuable information you will be able to put to use right away! Register here.

I’m excited to share with you a great opportunity from my colleague Sandra Martini! If you are…

…good at what you do, but confused about which marketing strategies really work
…feeling overwhelmed by all the things you’re “supposed” to be doing
…having a hard time attracting your ideal clients
…ready to optimize and simplify your business for better leverage and profits

Then Sandra has a new report you need to get right now for free: “Get Off the Revenue Roller Coaster and On the Escalator” Your copy is waiting here.

Recently, I was coaching a business client, and we were having a conversation about business success. I asked her to share with me her definition of business success. After a pregnant pause, she admitted that she didn’t really know her definition of business success. Therein lies her problem — and maybe yours as well. No matter what stage your business is in, it is important to define success for yourself.

Not knowing your definition of business success is like driving at night without your headlights on! You and your business may reach your destination, but it makes it a whole lot harder to navigate, find your way, and get there with the least amount of bumps and bruises. You also may arrive in an entirely different place than the one you wanted to reach. Therefore, think of knowing your definition of success as having your high beams on at all times. It helps guide you in the right direction, and assures that you will get there safely, quickly, and in the most direct way possible.

The new year is a perfect time to reflect on your definition for success for your business. As you take the time to reflect and ponder what new experiences you want to create for your business this year, ask yourself some key questions:

  • How do you define success?
  • What is it that is propelling you forward in your business?
  • What drives you?
  • What rewards have you set up for yourself along the way as you meet business milestones?
  • What is the mission of your business?

Far too often, business owners get caught up in someone else’s definition of success. The problem with that is you can waste an awful lot of time being confused, feeling overwhelmed and hesitant about your next step or path. You also may lose faith in building a business that serves you and your unique goals.

All of the above questions are vital and should be given considerable thought. But the most important one by far is, What is the mission of your business? By mission, I don’t mean the Mission Statement that you post on your website for clients and all of the world to see. I mean the internal one that is the driving force behind your business.

For example, my mission is to marry my passions with my profits. In my opinion (and experience), the greatest businesses are created out of passion and knowledge packaged together in a way that others see it as a value. Therefore, I’ve made a conscious choice to step into a bigger purpose to help people around the country and world through my organizing, coaching, speaking and writing. Success to me means taking my business to the next level to reach a wider audience, establish a strong online presence, and to do it without any full time employees.

You can make your business be whatever you want it to be. But first, you have to know what it is you want, how you define success, and what steps you need to take to achieve that success. I challenge you to create a definition of success that truly works for you. And when you do, be sure to share it with someone that will hold you to it, and serve as a powerful accountability partner. You can email me if you’d like. I’d love to see what you come up with.