How many of us have heard the old familiar phrase, “The shoemaker’s children always go without shoes?”This phrase has become synonymous with almost anyone neglecting his or her own business. We are all guilty of it now and again. We get so busy working in the business that we forget to ‘mind the shop’ in meaningful ways. Unfortunately, in the process, we wind up losing one of the best experts we have on staff – ourselves! So, take a step back, and hire someone with superb expertise – you.

Let’s say, for example, you are a financial planner, but your finances have become a mess. Or perhaps you are a professional organizer, but your office is in complete disarray and you can’t find anything. What type of image does this project to your clients, and the world at large (assuming anyone knows about it!)? Not a very good one. But more importantly, you suffer because of it. You spend all of your best time and energy on your clients, and don’t take your own advice. This is not a great model for running a successful business. You should ‘walk the walk’ and ‘talk the talk’ when it comes to the business advice you dispense to others. You should be a role model for your clients and other like-minded entrepreneurs.

In the book, Crazy Sexy Cancer Survivor (fabulous book that is really about life, not only cancer), author Kris Carr writes about how a good model for healthy living has been established by the Federal Aviation Administration (FAA): wear your seat belt, don’t smoke in the bathroom, and if the plane goes down – put YOUR oxygen mask on first! Great advice in general, but also for an entrepreneur running a business. If you aren’t taking care of business inwardly, you can’t expect to succeed and exude a positive, productive image to the world.

So, how do you avoid the shoemaker’s shoes trap? Start treating yourself like a prized client! You must start doing the inward focused work that you often neglect to do in order to move forward in your business.

Audit your business based on your particular area of expertise. All of you have a unique area of brilliance that you excel in. Don’t give it all away to others! Save some for yourself. Audit your business based on your area of expertise and figure out what is lacking, what needs improvement, etc. Couldn’t you benefit from hiring you? Most likely, yes!

  • Set aside the time for a private boot camp or corporate retreat. You probably advise your clients to take time for their businesses, but when is the last time you booked uninterrupted time for your business? Every year, I book a boot camp or “corporate retreat” for my business. I write an action plan of what I want to focus on, and then I go to town and get it done. It is a great way to pump out projects that have been lingering, brainstorm what the direction of my business will be in coming months and years, and develop a future action plan. It is a time to both be productive and plan ahead.
  • Put your business through any checklists, systems, or processes that you put your clients through. You all have them: those great systems, approaches, and processes that you develop and share with your clients. Now, take some time to put your own business through the same systems. Not only will your business benefit, but also you will understand the systems more, see if there are any holes that need to be plugged, and any ways the systems can be improved upon. Therefore, you benefit, but so do your future clients.
  • Continue to hire yourself as needed. Once you’ve done the inward work necessary to keep your business running in tip-top shape, don’t neglect it again. If you start to see the shoemaker’s shoes trap rear it’s ugly head in the future, hire yourself to keep it at bay!

Copyright © 2009 Lisa Montanaro of LM Organizing Solutions, LLC.

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Copyright 2009. Lisa Montanaro is a Productivity Consultant, Success Coach, Business Strategist, Speaker and Author who helps people live successful and passionate lives, and operate productive and profitable businesses. Lisa publishes the monthly “DECIDE® to be Organized” e-zine for success-minded individuals, and “Next Level Business Success” e-zine for entrepreneurs. Subscribe today at www.LMOrganizingSolutions.com. Lisa is the author of The Ultimate Life Organizer: An Interactive Guide to a Simpler, Less Stressful & More Organized Life, published by Peter Pauper Press. Lisa also publishes the DECIDE® to be Organized blog at www.DecideToBeOrganized.com. Through her work, Lisa helps people deal with the issues that block personal and professional change and growth. To explore how Lisa can help take your business to the next level, contact Lisa at (845) 988-0183 or by e-mail at .

About Lisa Montanaro

Lisa Montanaro is a Productivity Consultant, Success Coach, Business Strategist, Speaker and Author who helps people live successful and passionate lives, and enjoy productive and profitable businesses. To receive her free Toolkit, Achieve Powerhouse Success with Purpose, Passion & Productivity, visit www.LisaMontanaro.com/toolkit. Lisa is the author of "The Ultimate Life Organizer: An Interactive Guide to a Simpler, Less Stressful & More Organized Life" published by Peter Pauper Press. Through her work, Lisa helps people deal with the issues that block personal and professional change and growth. To explore how Lisa can help you be purposeful, passionate and productive, contact Lisa at (530) 302-5306 or by e-mail at Lisa@LisaMontanaro.com.

8 Responses to “Don't Fall Into the Trap of the Shoemaker's Shoes: Benefit From Your Own Expertise!”

  1. Nadine Nicholson

    Lisa, what a great perspective to hold and some practical action tips to boot. I like to give the advice of being your own first client. It’s along a similar line to what you talk about here. Thanks for a pragmatic and timely article. ~ Nadine

    Reply
  2. Charlotte

    Great reminder Lisa! I always say/think that if you don’t take the time to treat and take care of yourself you are completely useless. I know how I operate and what I need to succeed. Downtime is key and something I have had less of lately, so I even took today off, and I have a HUGE event tomorrow! But I know by taking a step back I am actually gaining multiple steps forward by giving myself breathing room. It can be hard to put yourself as a priority but I have learned that once you take this time it is actually more productive than not taking it at all. Don’t ever underestimate your skills, just know how to apply them.

    Reply
  3. Eleanor

    This is great Lisa. I do tend to forget to treat myself and my business with the same I do my clients. Such a great reminder that we must take care of ourselves first.

    Reply
  4. Margo DeGange

    This is god advice Lisa.

    We have to put ourselves first in terms of living what we ask of others.

    A biggie I think is asking or expecting people to buy our products, attend our classes, invest in themselves, get the mentoring they need, or take initiative to invest financially in their lives or businesses when we don’t. It doesn’t make sense and is not very authentic.

    Thanks for an important reminder for us all.

    Margo

    Reply
  5. Lisa Montanaro

    Margo – Thanks! You raise such a great point. Not only should we put ourselves through our own systems, but we should invest in ourselves and our businesses at the level we expect our clients to. 🙂

    Reply

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